This post on Persuasion is based on the art of rhetoric, it’s a bit different from what we Bromigos normally post about but something that’s helpful like Game in all aspects of life. I’ve read up quite a bit on rhetoric over the past few months from figures such as Aristotle, Cicero, Lincoln, Eminem and the Monty Python gang, I’m going to explore this in a few posts about Persuasion over the next week or so.
Rhetoric is the art of influence, friendship and eloquence of ready wit and irrefutable logic. Whether you sense it or not, argument surrounds you. It plays with your emotions, changes your attitude, talks you into a decision, and goads you to buy things. Argument lies behind political labeling, advertising, jargon, voices, gestures, and guilt trips; it forms a real-life Matrix, the supreme software that drives our social lives. And rhetoric serves as an argument’s decoder. John Heinrichs